Russell Bedford Boston firm announces name change and rebrand

February 2018

Rucci Bardaro & Falzone, PC, Boston member of the Russell Bedford global network of independent accounting and business advisory firms, has launched its new brand and announces change of its company name to RBF.

Firm officials said the new, streamlined brand name reflects a natural continuation of how clients, colleagues and the marketplace have come to know and refer to the company in recent years using partner surname initials.

As part of the re-branding effort, RBF has introduced a new firm logo, and has launched a new website with the theme, "Success, Measured." The website features a cleaner visual design and simpler navigation to provide better access to the firm's service descriptions, client case stories and staff-generated articles. The website address is

"As our partnership team continues to grow, we will move forward with this simpler, stronger brand identity that is less about individuals and more about our commitment as a firm to a particular style of service," said RBF managing partner Bill Rucci.

"That style is to help businesses and individuals achieve success through timely, numbers-driven solutions that are not only smart, but measurable," Rucci continued.

"Although our look may have changed, clients will continue to benefit from the understanding, experience and responsiveness they've come to expect from us since day one," he said.