Events

Marketing in a Modern Firm Including Niche Marketing

23 March 2023

Webinar: 12:00 PM - 1:00 PM GMT


Objectives
The last research suggested that over 90% of the upper quartile of successful accounting firms ALL have adopted niche marketing – departments that are niches , typically by industry, grow faster, attract better fee earners, are more profitable and generally far more successful than the general practice

Key Topics

  • Marketing Focus​
  • Choosing which niche works for your firm
  • Finding and developing a niche champion
  • Developing a niche client proposition that is highly attractive
  • Segmenting a prospects database & datamining
  • Winning new clients
  • One step back to take 3 steps forward

Who Should Attend
Managing partner, partners, practice manager, aspirational fee earners & marketeers.

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