Ways to WOW your clients

February 2019

Russell Bedford CEO, Stephen Hamlet, shares his thoughts and opinions for the International Bar Association (IBA), the world’s leading organisation of legal practitioners, bar associations and law societies. Stephen was one of four special guests discussing how important it is to WOW your clients and the continuing values of a strong reputation by Word of Mouth. 

A recording of the live webinar, presented to over 1000 practitioners of the legal profession from around the world, is now available on the International Bar Association website. Although amongst lawyers, Stephen was appropriately placed, with his degree in law and accounting qualification, to share his knowledge and experience of issues that affect firms from both professions, globally.

Examples of key questions addressed:

• Why is Word of Mouth important now?
• What does it mean to WOW?
• What are the benefits of WOWing your clients?
• Is Social Media the new industry Word of Mouth?

The concluding message being that Word of Mouth is of vital importance, but marketing strategies need to adapt and evolve to modern times, especially in respect of the powers of social media.