Russell Bedford: Taking you further

March 2018

In 1983, Russell Bedford International was established due to the growing need to service businesses expanding beyond their home territory. This recognised that bringing similar firms together from all over the world could help clients with an international focus to be serviced consistently and effectively. Today, although having evolved, Russell Bedford is still the progressive and leading organisation it always has been, as it continues to expand its membership into new regions as well as enhancing its representation in existing ones, providing clients of its members with comprehensive global support.

For the past 35 years, Russell Bedford has been responsible for connecting professionals all over the world, facilitating communication throughout the network and creating various networking opportunities during the year; all in support of members’ growth strategies.

‘The only thing that is constant is change'

As a network that has seen much change in almost four decades of existence, we recognised that if we were to remain relevant to our members, to speak to the younger generations moving up the ranks, demonstrating our desire to expand and evolve further, we had to reflect on our purpose, realign our business values and goals, and redefine our mission. We had to change.

Last year, we embarked on a journey of thought and reflection, we sought the help of an expert brand consultant who asked us some tough questions and forced us to consider what exactly Russell Bedford was about.

The process was challenging, presenting us with several obstacles, but ultimately it was a real learning curve and helped us to shape how we want to promote and market the network going forward. And that journey is not over yet.

An important stage in this process is refreshing our brand identifier and image. Following an extensive consultation process, and with the support of a team of designers and developers, we arrived at our fresh new look website, along with revamping our corporate magazine, Business World, and relaunching our YouTube channel to share the various activities taking place throughout the network via the medium of video.

Talking about the rebrand, Russell Bedford CEO Stephen Hamlet said: “Joining Russell Bedford last year meant that it was only natural for me to want to put my own stamp on things. In reflection of the change that was happening within the network, seeing significant growth over the past year and introducing several new initiatives for members, I felt that it was the right time to reassess the network’s direction and guide the network into this period of renewal.”

Stephen added: “The fresh and vibrant new branding complements the energy and enthusiasm that I see throughout the organisation as I travel the world, meeting with long established partners but also the younger, rising stars who are making their voices heard within their firms and gradually moving into roles of leadership and management. The new branding marks the beginning of a new journey for the network and our new direction... taking Russell Bedford further... and, in turn, when addressing members and clients of our members, we can confidently say - Russell Bedford is Taking You Further.”