Williams Benator & Libby Becomes WBL CPAs + Advisors

January 2022

Russell Bedford's Atlanta member firm and award-winning accounting and advisory firm, Williams Benator & Libby, LLP, has unveiled a new logo and name for the accounting and advisory firm. Effective immediately, the firm will go by the abbreviated name WBL CPAs + Advisors. Its new logo features variations of the firm’s signature teal with fresh accent colours and a new tag line, “Answers you need. People you trust.” WBL celebrates its 40th anniversary in 2022 and the branding change represents the firm’s growth, sophisticated service offerings and focus on relationships.

“The rebranding culminates a months-long process the firm undertook to better understand and communicate our values to the marketplace,” said Bruce V. Benator, CPA, WBL’s managing partner.

WBL surveyed its clients and associates about their experiences with the firm. The results indicated clients and associates value the firm’s technical expertise, proactivity, team approach and personal service.

“The feedback validated what the WBL brand has always stood for -- that WBL looks beyond the numbers, looks out for issues, and always looks out for clients’ success,” Benator said “Our clients appreciate how we dig into the details and provide real-time, actionable insights that drive their objectives and mitigate their risk. At the end of the day, expertise only helps if it is readily shared and accessible. That’s why our team is always available and personally invested, the way a great business partner should be.”

WBL CPAs + Advisors will continue to update its brand identity and service offerings throughout the year. An anniversary celebration is planned for the summer and a new website will be launched in the coming months.