Brand Valuation - what you need to know

7 November 2023

Online: 3:00 PM - 4:00 PM GMT

Intangible assets can be recognized as highly valued properties. Arguably the most valuable, but least understood, intangible assets are brands. In the past years businesses have seen a fundamental shift in the sources of value creation from their tangible assets to their intangible assets, namely intellectual property (brands). Brand valuations are used for a variety of purposes, including tax, finance, and marketing. Hence, reliable values need to be placed on brands.

This webinar highlights the importance of understanding the difference between equity value and monetary brand value and looks at the techniques involved in the valuation of intangible assets - particularly brands. This session led by Kris Bartolo, a partner at Russell Bedford's Malta firm, Zampa Debattista, will help answer common questions like how much is my brand worth and how can I unlock value in a brand acquisition and ensure tax optimisation.

About the speaker

Kris Bartolo, a Certified Public Accountant and Registered Auditor, has been in the profession for the past thirteen years.

Kris graduated from the University of Malta after completing the Bachelor of Accountancy (Honours) Degree. Following four years as an audit senior at a medium-sized audit firm, Kris joined Zampa Debattista, an advisory firm primarily focused on international business, managing the audit function. Throughout his work experience he was exposed to assurance assignments on wealth management, pension funds, gaming companies, shipping, manufacturing and retail. Over the years, his work experience evolved and also covered company valuations, IP and other financial assets valuations, management reporting, and advice assignments relating to fiscal incentives.

In 2021, Kris was appointed a Partner at Zampa Debattista leading the financial advisory function. Throughout his work experience, he was exposed to EU funding projects, preparation of business plans, feasibility studies, financial modelling, valuations, cost-benefit analysis, fundraising for the private sector and other financial advisory assignments.

Kris also read for the Diploma in International Financial Reporting and Certificate in Business Valuations and was a lecturer of Corporate Reporting at the advance stages of the ACCA course.

For more information visit the members only intranet here.